When it comes to marketing and selling a home, staging can be a
powerful tool. Some may argue that home staging isn't worth the cost, but there
are many good arguments for making the investment in a professional home
stager. Staging not only helps a home
sell faster in many cases, but it can also boost buyer desire for a home,
resulting in a potentially higher closing price. What’s more, a commitment to
staging can prevent you from procrastinating when it comes to decluttering.
(After all, you need to have a nice clean canvas for a staging expert to work
with.)
Now, though, some agents are turning towards virtual staging.
Virtual staging, broadly defined, is the use of computer imaging technology to
create realistic listing photos which display a staged home, even though the
property itself is not actually staged. Photos of empty rooms are transformed
through 3D modeling and photo editing. The results can be quite impressive.
Proponents of virtual home staging say the benefits are obvious.
Not only is it less expensive than traditional home staging, but it can also be
completed in less time. Stagers, on the other hand, feel the practice is
somewhat deceptive. The main argument seems to be that buyers will be
disappointed when they arrive at the empty home after seeing staged photos
online.